Co-ops' Global Identity

The international cooperative domain name, .coop, has now been joined to a cooperative marque or brand with the same letters.  Our national cross-sector cooperative trade organization, NCBA CLUSA, is promoting this with “Seven reasons to adopt the global cooperative identity”:

•It’s ethical – shows that you align with cooperative values.

•Only co-ops and those serving co-ops can use the online co-op identity and the co-op marque.

•Stand out on the web – the .coop domain name is unique.

•Marketing power is enhanced through multiple uses of the domain name and marque.

•Be recognized – a distinctive name with the .coop domain cannot be copied.

•Be discovered – automatic listings in help people find your co-op.

•A domain to suit you – check your options at

For more on this topic from the International Cooperative Alliance, including the new marque, visit

Here’s a link to the NCBA page on the global cooperative identity:

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