Rex Stewart

Renovations Inc.

Rex Stewart was a principal in the consulting firm of Renovations, Inc.

Author's Articles

Title Issue Date

"Do everything in your power to ensure the quality of your products and services before marketing your business," recommends the author of Guerrilla

015 February - March - 1988 June 8, 2004

What is an advertising strategy? Basically, it is the formulation of a message that communicates to the market the benefits or problem solution characteristics of the product or service.

007 October - November - 1986 January 9, 2004

We are cooperatives out there -- that much we know. But what does that mean as far as your store's niche in a marketplace of food stores?

005 June - July - 1986 January 9, 2004

In the previous article, we talked primarily about tools to determine your market niche and ways to utilize these tools in gathering information to determine your store's market position.

006 August - September - 1986 January 9, 2004

Customers are complaining, "Prices are too high"; "Safeway only charges 98 cents for milk"; "Your produce prices are too high." Yet, at the same tirne, your gross margin is only 24 percent, and the

010 April - May - 1987 January 9, 2004

Pricing is a crucial but often misunderstood aspect of retailing.

009 February - March - 1987 January 9, 2004

Your store is bursting at the seams, customers are elbow to elbow, merchandise is falling off the old wooden shelves.

011 June - July - 1987 January 9, 2004

In our last article, we proposed ground rules for remodeling your store.

012 August - November - 1987 January 9, 2004

Why implement an inventory control system? For one thing, it can reduce the cost of running your business. Furthermore, it can improve customer service through lower out of stocks.

017 June - July - 1988 January 9, 2004

The job of promoting your co-op encompasses everyone involved in the business. Employees, board members and even member/shoppers participate in marketing the co-op.

014 December - January - 1988 January 9, 2004



  • Group items by commodity
  • Consolidate to increase impact
  • Complement products

Disperse volume

022 April - June - 1989 January 9, 2004