Rochelle Prunty

River Valley Market

Rochelle Prunty is general manager of River Valley Market in Northampton, Mass.

Author's Articles

Title Issue Date

River Valley Market in Northampton, Mass., opened in 2008, early in the current wave of new food co-ops and just before the start of the economic decline.

164 Jan-Feb 2013 February 20, 2013

Our society's trend toward preparing fewer meals at home, combined with the rising popularity of natural foods and health consciousness, makes this a good time for natural foods retailers to develo

024 September - October - 1989 January 9, 2004

Northeast Cooperatives' Manager on Contract program was developed to strengthen our system of co-op management.

084 September - October - 1999 January 8, 2004