Marketing Director

Position Type: Management Team
Apply By: February 20, 2019
Posted: February 8, 2019 - 7:51 pm EST
Organization Type: Co-op Retail
Organization: GreenStar Food Co-op
Organization Location: Ithaca, NY
Organization Website: GreenStar Food Co-op
Contact Name: Zach Marchand
Contact Email: [email protected]
Contact Phone: (607) 277-0080 x.505

Marketing Director

Apply By: February 20, 2019

To Apply: Online at https://greenstar.coop/careers/ or a paper application at one of our locations

Commitment: “GreenStar Co-op is committed to being an inclusive organization free from discrimination. We seek out and welcome people from diverse communities to participate in a community-owned cooperative business structure.”

Purpose: To increase community awareness, retail sales and member involvement in the co-op through the mediums of promotion and advertisement.  Responsible for store brand identification and presentation. GreenStar’s Marketing Director is a primary communicator of cooperative values to the broader regional community. This position is bottom line responsible for GreenStar’s operational membership programs. The Marketing Director is a management position responsible for providing leadership and vision to help achieve organizational goals.

Responsibilities:

I.GENERAL MANAGERIAL

  1. Monitor adherence to Marketing and Membership budget. Submit to GM for approval for     anticipated deviation from the budget.
  2. Ensure department invoices are coded and submitted to Finance in a timely manner.
    1. Participate in annual operational budget process.
  3. Attend regular management meetings. Attend Council and Committee meetings as directed by the General Manager.
    1. Hold regular department meetings.
    2. Scheduling of Marketing and Membership department staff.
  4. Ensure on the job training including requiring them to participate in our HR, Customer Service and Cooperative training programs.
  5. Conduct timely performance evaluations of Marketing and Membership department staff.
    1. To uphold the mission and values of GreenStar Co-op.
    2. To model leadership of the department.
    3. To keep current on operational/personnel policies and procedures.
    4. Demonstrate regular, predictable work attendance.
    5. Ensure that department responds to requests promptly.
  6. Communicate standards, expectations and policy changes to all department staff.
  7. To stay current on trends and changes that affect the department and natural foods industry.
  8. Develop annual marketing plan and budget including contract renewals. Submit to GM for approval.
  9. Monitor adherence to budget. Submit to GM approval for anticipated deviation from the budget.
  10. Ensure invoices are coded and submitted to Accounting in a timely manner.
  11. Ensure timely maintenance of GreenStar’s website. Website should be engaging and enhance our involvement in GreenStar’s community.

II. MARKETING

E.     Develop ongoing market research program, including member/customer surveys.

F.     Coordinate marketing and merchandising promotions with Operations and Retail Managers.

  1. Develop calendar-driven promotional themes with Store Managers planned one year in advance and submitted to GM for approval
  2. Support Board-sponsored events and communications as directed by General Manager.

I.     Ensure image-bearing material related to GreenStar creates a coherent, branded image.

J.     Establish design and quality standards for store signage. Establish and oversee templates for the production of    signs related to marketing and customer information.

  1. Establish systems for requesting and creating regular store signage that is efficient and consistent.
  2. Responsible for maintaining and documenting department systems (website updates, Greenleaf publication schedules, register screen shots, etc.).
  3. Ensure network files are maintained in an organized manner.
  4. GreenStar will not allow marketing that is unethical or inconsistent with our Product Line or Education policies (see Policies B.10 and B.11), or that seeks to create a false “need” in customers.

III.    ADVERTISING PROGRAM

  1. Maintain and develop yearly advertising schedule and budget as part of annual marketing plan submission.
  2. Monitor adherence to advertising budget. Work with the GM on necessary adjustments.
  3. Supervise production of ad copy for print/radio/internet media.
  4. Produce press releases, public service announcements, and other advertising for special events.

E.     Ensure production and distribution of store promotional fliers.

IV. PUBLICATIONS

  1. Newsletter:  Supervise Greenleaf Editor to ensure coordination of newsletter with marketing, membership department, and Council.
  2. Oversee production of direct mailings and annual reports as needed.

C.  Ensure that both printed materials produced by GreenStar and from other organizations are organized and well-displayed in store. In coordination with Customer Service Manager, help to maintain cleanliness and order of these materials.

V. COMMUNITY RELATIONS, DONATIONS AND EDUCATION

  1. Administer distribution of donations with adherence to the budget line.
  2. Attend monthly Board meetings and attend appropriate committee meetings as directed by the GM.
  3. Conduct store tours.
  4. Ensure the Co-op's participation in relevant community events.
  5. Represent the Co-op to the media to obtain favorable media coverage.

 VI.    PERSONNEL-Marketing Staff

  1. Create job descriptions, interview applicants, make recommendations to General Manager for hires.
  2. Supervise Marketing & Membership department staff.
VII. SAFETY RESPONSIBILITIES

A. Follow GreenStar safety rules

B.  Assist other employees in safety needs,

  1. Report unsafe equipment and conditions,
  2. Assist with safety training needs,
  3. Participate in safety training programs, assist with accident investigation,
  4. Perform other tasks as assigned to ensure a safe and healthy work environment.

QUALIFICATIONS:

  • Demonstrated writing and editing skills
  • Excellent oral communication skills.
  • Excellent sense of organization and follow through on commitments.
  • Minimum of three years management and supervisory experience
  • Familiarity with MSWord, MS Excel, MS Access, Adobe PageMaker, Adobe Illustrator, PageMaker., Photoshop, web design and maintenance.
  • Ability to manage multiple projects simultaneously.
  • Professional experience in public relations and/or marketing.
  • Experience developing educational materials and conducting education trainings.
  • Familiarity with the cooperative movement and principles.
  • Ability to administer and work with operational budgets.
  • Ability to design and implement administrative systems.
  • Experience in retail food store environment ,with knowledge of retail operations.
  • Knowledge of natural foods industry.

File attachments