General Manager

Position Type: General Manager
Apply By: August 15, 2017
Posted: Thursday, July 13
Organization Type: Co-op Retail
Organization: New Leaf Market Co-op
Organization Location: Green Bay, WI
Contact Name: J. Lemsky
Contact Email: [email protected]
Contact Phone: 920 455 0717.

New Leaf Market Co-op General Manager, Green Bay, WI

New Leaf Market Co-op is seeking an energetic, community-oriented leader to serve as its General Manager (GM), with the goal of opening the store’s doors in early 2018.

 As the home of the Green Bay Packers, the greater Green Bay area is well-versed in the concept of a community-owned business. The store will serve as a regional destination for natural foods and the co-op shopping experience, since Northeast Wisconsin currently has few co-ops as compared to the rest of the state.

The chosen location of the store in vibrant downtown De Pere (directly next to Green Bay proper) was the result of a market study that scored De Pere highest in the region with regard to demographics and community support of a co-op. All indicators show that New Leaf Market (NLM) is positioned for steady and continued growth, and we seek a GM who is enthusiastic about continuing our successful start-up efforts. We are currently on track to have 1,500 member-owners before the store opens, with approximately two months until construction begins.

The Co-op will offer a wide selection of high-quality and fair-priced local, organic, and natural food and household products, as well as conventional selections. We are dedicated to a diverse and equitable workplace, supporting local farmers and producers, serving our community, and building the local economy.

The ideal candidate for this position will have at least five years’ experience in a general manager (or other senior management) position at a food co-op. The GM will plan and oversee all Co-op operations, including a staff of about 25, and be responsible for meeting all business and organizational goals. Candidates should have a solid understanding of business accounting principles, organizational budgeting and business planning, as well as margins, setting sales goals, pricing, product merchandising, and marketing. The GM will be responsible for the hiring and supervision of all Co-op management and will report directly to the Board of Directors under Policy Governance. It is imperative that the GM value co-op principles and demonstrate the ability to connect with the local community.

Flexible start date: September-October, 2017

Salary and benefits: This is a full-time, salaried position with health benefits and paid vacation. The starting salary is $75,000 and up, dependent on qualifications. Salary increases early in the store’s development are possible given exceptional fulfillment of job duties.

Application deadline: August 15, 2017, or until the position is filled.

To apply: Please send your cover letter, résumé/curriculum vitae, and three professional references to J. Lemsky via [email protected].

Learn more:


Purpose: Manage the New Leaf Market Co-op store opening process and guide it toward profitability, while leading the cooperative to achieve its Ends Policies based on Policy Governance as determined by the Board of Directors.

Status: Reports to the Board of Directors.

OVERVIEW OF RESPONSIBILITIES (with other potential duties as assigned)


  • Develop and recommend to the board long- and short-range plans to achieve NLM goals
  • Prepare operating and capital budgets for approval by the Board, and be held accountable for control of the resources
  • Direct all financial operations of NLM
  • Monitor deviations from budget and take corrective action to meet established goals
  • Ensure a triple bottom-line: economic viability, sustainability, and healthy community
  • Participate in regional and national co-op and industry events
  • Ensure a profitable, growing business


  • Lead preparation of annual work plans to achieve stated NLM Ends: operating, capital, and cash budgets, member-owner engagement, marketing plan, wage and benefits packages
  • Provide Board with information to support the development of long-range strategic plans to further the NLM mission and participate with the Board in the development of those plans


  • Ensure the establishment and maintenance of a product mix that meets member-owner needs
  • Plan and execute a margin strategy designed to be price-competitive, and maintain adequate net income for growth
  • Ensure compliance with all applicable laws regarding licenses, permits, health regulations, employment, etc.

Human resources

  • Ensure employee handbook is kept current and up-to-date
  • Ensure timely evaluations for all staff, based on written job descriptions and performance standards
  • Ensure a safe, healthy workplace for all employees
  • Ensure staff training and development opportunities
  • Prepare a payroll budget that meets operating budget constraints
  • Set measurable objectives periodically for all managers

Marketing and membership

  • Develop an advertising and marketing strategy to increase public awareness of NLM’s products and services
  • Ensure the continual growth of NLM member-ownership, including building and maintaining relationships in the community
  • Oversee store displays, signage, and other promotions that will be educational and help to maximize marketing impact
  • Communicate information about NLM to member-owners and customers through a monthly newsletter and annual report


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The list below represents the experience, knowledge, skill, and/or abilities required of the ideal candidate:

  • Managing a retail food store
  • Involvement with the start-up of a retail business
  • Responsibility for bottom-line decisions in a retail business
  • Recognition of a cooperative business’s unique values
  • Development and implementation of a vision
  • Strategic planning
  • Analyzing and reporting on financial performance
  • Experience with operating, capital budgeting, and management
  • Capability to give and receive feedback, build relationships with stakeholders, and resolve conflicts
  • Proficiency in management information systems and point-of-sale software
  • Ability to build, develop, and lead a team
  • Marketing in highly competitive markets
  • Growing member-ownership and customer base


The physical demands described here represent those that must be met in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sit and review information on a computer screen or on paper for long periods of time
  • Reach with hands and arms
  • Walk, climb, balance, and stoop
  • Lift or move up to 25 pounds, unassisted 


The ideal candidate will create and maintain a positive work environment with employees, while performing the essential functions of this job.


The duties, elements, responsibilities, skills, functions, experience, requirements, and conditions listed in this job description are representative only, and are not inclusive of all tasks an employee may be required to perform. The employer reserves the right to revise this job description at any time, and require employees to perform other tasks as circumstances or conditions of the business, competition, or work environment change.

 All qualified applicants will receive consideration without discrimination because of race, color, creed, religion, national origin, sex, marital status, status with regard to public assistance, member or activity in local commission, the presence of disabilities, sexual orientation, age, or any other characteristic protected by law. 



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